In this episode of The Contact Center Gurus Podcast, Darren Prine sits down with Jim Iyoob, President of ETS Labs and Chief Customer Officer at Etech Global Services. With over 35 years in contact centers, Jim explains why QA isn’t a score, it’s a behavior, and how predictive coaching and analytics are transforming customer experience from reactive to proactive.
Can analytics turn your contact center from a cost center into a driver of revenue and loyalty?
In this conversation, Darren Prine and Jim Iyoob explore the new era of QA, one that’s powered by AI, data, and predictive insights.
In this episode, you’ll learn:
Why QA must evolve from checking boxes to changing behaviors
How predictive coaching helps agents improve before they fail
What happens when analytics connect performance to outcomes
How the right QA solution delivers measurable ROI and customer loyalty
Why data security and trust are essential in modern CX
💡 About Jim Iyoob:
President of ETS Labs and Chief Customer Officer at Etech Global Services
– 35+ years of contact center leadership
– Creator of QEval, an AI-powered QA and coaching platform
– Co-author of 5 industry books
– Oversees operations managing 1B+ customer interactions annually
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